Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


VIEW in HD at Vimeo.com
2009 Showreel
Role:
Direction, Editing, Motion Graphics, VFX
Project Synopsis:
My 2010 Reel of work featuring animated video and interactive content. All clips are either samples of client projects, or are enhanced versions of client projects, along with clips of personal work and creative properties in development. Most work was created using a combination of Photoshop, After Effects, Cinema 4D, and Final Cut Pro.
Download the high quality Quicktime file

Garnier - Video Style Frames
Garnier
Role:
Concept, Art Direction & Design
Project Synopsis:
Pitched style and story boards for a video presentation of Garnier's newest product retail displays.
Back To The Top

Footlocker/Adidas/MTV - Young Jeezy House Party Challenge
Young Jeezy
Role:
Concept, Art Direction & Design, Flash Animation
AS Programming by Andy Hamm.
Project Synopsis:
MTV launched this co-branded contest site for Footlocker and Adidas, in which users registered to win VIP access to a Young Jeezy show for themselves and a number of friends. Users created their own virtual "house party," and used the site's tools to invite guests to their party, with the winner being the site user with the most confirmed guests. Site tools included an email invite generator as well as an embeddable widget for social networking and blog environments.
Back To The Top

VIEW a Full Episode!
Show Development - Skullduggery Animated Series
Skullduggery
Role:
Direction, Animation, Editing, Sound
Project Synopsis:
An all-ages animated series co-developed with Brian Belanger and Derrick Belanger, based on their graphic novel. Featuring classic movie monsters in outer space! Tales of suspense, treachery, and derring-do!
See more in OTHER PROJECTS
Back To The Top

L'Oreal USA
L'Oreal USA
Role:
Art Direction & Design, Motion Graphics
Project Synopsis:
In 2009 L'Oréal turned 100. To commemorate this milestone, they needed an interactive experience that celebrated the grandeur of L'Oréal's history and achievements, but also the individual employees of L'Oréal; they who are truly at the heart of the company's 100 years of success.
The site was created in two phases. The first encouraged and allowed employees to upload their personal stories and achievements throughout their careers at L'Oréal as either text, photographs, or video. These stories were collected in a database to be launched during Phase 2.
Back To The Top

L'Oreal USA
L'Oreal USA
Role:
Concept, Art Direction & Design,
Video Editing, Motion Graphics
AS Programming by Andy Hamm.
Project Synopsis:
Using the stories collected in Phase 1 (see above), the Phase 2 site launched as a mosaic built from hundreds of personal messages from across L'Oréal USA. Upon loading the site, viewers were first met with a message from Laurent Attal, president of L'Oréal USA, and then a montage of motion graphics and excerpts of employee stories. Finally, the montage segued into a flash interface assembled from the faces behind the stories. Clicking the faces launched additional flash windows to display individual stories, photos, and video.
Back To The Top

VIEW MUSIC VIDEO / VIEW PROMO
JJ and the FCs
JJFCs
Role:
Concept, Direction, Editing, VFX
Project Synopsis:
New York City pop-country band JJ & the Foreign Cowboys wanted to shoot a music video for their new single, "On The Radio," that combined iconic New York imagery and a narrative storyline, while saving additional footage to be used for a short promotional spot. The result featured a classic "musician meets muse" storyline, a supportive DJ, and a technicolor animated world.
Back To The Top

VIEW VIDEO
Lanc�me - Genifique Animated Teaser
Genifique
Role:
Art Direction, Animation
Project Synopsis:
As a leader in luxury cosmetics and other skin products, Lancôme needed an animated piece to communicate the innovation and beauty breakthrough that comes with the debut of Génifique to their domestic sales force. This was the first in a series of animated teasers, each designed to educate and raise awareness about this groundbreaking new product.
Back To The Top

Lego/Nickelodeon - Bionicle Microsite
Bionicle
Role:
Art Direction & Design
Digital Illustration, Flash Animation
Project Synopsis:
This promotional site for Lego and Nickelodeon allowed users to experience the new Bionicle Phantoka characters and storyline, through a series of site components unlocked over a period of weeks. Users were gradually able to access a music video, a game, and Bionicle wallpaper and screensaver downloads.
Back To The Top

VIEW VIDEO
Jakks Pacific - Juku Couture Web Film
Juku
Role:
Concept, Scripting, Art Direction,
Video Direction, Post Production
Project Synopsis:
Jakks Pacific was launching a new line of dolls based around Japan's Harijuku Station fashion subcultures in the East, and Gwen Stefani's Harijuku dancers in the West. To create further awareness and buzz, they wanted a fun web film that could spread virally to communicate the toys' brand message while standing alone as a quirky story. This short film utilized a cast exclusively of dolls to tell the story of the Juku Couture girls hijacking an upper crust fashion runway show and making it their own with their mix and match fashions.
Back To The Top

MTV - Mallworld
Mallworld
Role:
Concept, Art Direction & Design,
Digital Illustration, Flash Animation
Project Synopsis:
American Eagle and "Heroes'" Milo Ventimiglia created a branded series centered around the lives of a group of friends working at the mall, to premiere both on MTV and online. To complete the experience, we created a flash site for the behind-the-scenes footage, cast bios, episode schedules, and an interactive tour of the series' mall location. All site components took place on an illustrated mall food court table.
Back To The Top

Nickelodeon - KCA
KCA
Role:
Art Direction & Design,
Copywriting, Flash Animation
Project Synopsis:
For the 2008 Kids Choice Awards, Nickelodeon ran a sweepstakes with Dixie in which users entered to win the opportunity to select their own KCA viewing experience. As part of the sweeps competition, users were encouraged to write and upload their ideal way of viewing the 2008 KCA's. Deliverables also included a Dixie flash game, and KCA downloads.
Back To The Top

WeTV - John Edward
John Edward
Role:
Art Direction & Design
Project Synopsis:
A series of downloadable wallpapers and a screensaver as part of the series premiere of "John Edward; Cross Country."
Back To The Top

Chrysler
Chrysler
Role:
Concept, Art Direction & Design,
Copywriting
Project Synopsis:
In order to reach a select audience and deliver a strong offer, Chrysler needed a print piece that stood apart from other direct mailings. The final mailing featured bold imagery on a larger format, trifolded brochure and a letter.
Back To The Top

WeTV - Twister Sisters
Twister Sisters
Role:
Art Direction & Design, Flash Animation
Project Synopsis:
To debut their new series featuring adventurous tornado chasers, WeTV needed a hybrid Flash/HTML microsite that both captured the attitude of the show, and effortlessly merged with WeTV's existing channel site. The site's animated homepage led users to the show's episode guide, blog, and storm safety tips.
Back To The Top

L'Oreal - Mexoryl
Mexoryl
Role:
Concept, Art Direction & Design,
Copywriting, Animation & VFX
Project Synopsis:
To showcase the innovative UV protection formula Mexoryl, L'Oréal Research & Development wanted to wow their tradeshow attendees with booth graphics and an ambient video presentation. Both featured bright 3D and explosive light imagery to engage the audience.
Back To The Top

ALL IMAGES & CONTENT ©2005-2009 EDWARD LUDVIGSEN.
ALL WORK CONTAINED HEREIN IS CREATED BY ME AS ANNOTATED, EXCEPT IN COLLABORATION WHERE NOTED.